Be a core part of the Corporate Brand and Marketing Communications organization, helping to define and support the growth of the ServiceNow brand. As a brand steward, internal advocate and key contact across ServiceNow you will drive alignment and integration of our brand story and identity to ensure a consistent experience for key touch points; such as, global programs, digital properties, campaigns, tradeshows and events. You will help build out and enforce our brand strategy, architecture and trademark approach. As well as drive ongoing brand enablement to ensure employees and external agencies have a consistent understating of our brand.
Key responsibilities
• Understand and articulate market, technology, product portfolio, positioning and competitors in order to help support brand strategy.
• Deliver corporate assets, design systems, tools and guidelines to ensure internal teams and key agencies are aligned to the corporate story, brand and audience segments.
• Act as the key contact for brand reviews; providing brand expertise, working with the Creative team to manage review process, timing and feedback to internal audiences and external agencies.
• Drive messaging and creative consistency across deliverables, aligning to corporate story.
• Be an active brand voice around the naming framework for products, solutions and programs, partnering with Legal and Marketing to support our trademarking investment strategy and process.
• Work with key stakeholders across the organization to drive a comprehensive ongoing brand enablement and training program for Employees, Global Marketing, Partners and approved agencies.
• Support the creation and development of campaign assets, working with global campaign owners on overall experience.
• Explore and recommend brand activities and programs to increase awareness.
• Partner with the brand and marketing communications team, including creative and campaigns, on day-to-day requests and special projects.
• As needed, support with Brand Health research and focus group programs from strategy and goal development to research briefing, questionnaire development, and reporting results
Desired Skills & Experience
• Typically requires a minimum 12 years of related experience with a Bachelor’s degree; or 8 years and a Master’s degree; or a PHD with 5 years experience; or equivalent experience.
• Expertise in driving all aspects of brand and system development (Messaging, Voice and Visual/Creative) across a variety of deliverables and programs.
• Experience working with and directing creative agencies, including crafting project and creative briefs and tracking budgets and project deliverables.
• Hands-on understanding of brand asset management infrastructure and tools, business requirement development, user groups, asset tagging and training.
• Strong written/verbal communication skills, able to communicate and work at an Executive level.
• Self-starter that thrives in a fast paced organization and is comfortable adapting to change.
• Able to think creatively, and juggle multiple deadlines and priorities while driving execution.
• A history of performance excellence across organizations, with a great balance of big-picture strategic thinking and detailed execution.
• A strong track record of leading cross-functional initiatives and maintaining highly collaborative cross-functional relationships at all levels of an organization.
• Experience with, or willingness to learn, Box, Dropbox, Adobe Creative Suite and Adobe Experience Manager a plus.
Send resume to adelina@jobs-n-jobs.com or adelinajohn279@gmail.com
Key responsibilities
• Understand and articulate market, technology, product portfolio, positioning and competitors in order to help support brand strategy.
• Deliver corporate assets, design systems, tools and guidelines to ensure internal teams and key agencies are aligned to the corporate story, brand and audience segments.
• Act as the key contact for brand reviews; providing brand expertise, working with the Creative team to manage review process, timing and feedback to internal audiences and external agencies.
• Drive messaging and creative consistency across deliverables, aligning to corporate story.
• Be an active brand voice around the naming framework for products, solutions and programs, partnering with Legal and Marketing to support our trademarking investment strategy and process.
• Work with key stakeholders across the organization to drive a comprehensive ongoing brand enablement and training program for Employees, Global Marketing, Partners and approved agencies.
• Support the creation and development of campaign assets, working with global campaign owners on overall experience.
• Explore and recommend brand activities and programs to increase awareness.
• Partner with the brand and marketing communications team, including creative and campaigns, on day-to-day requests and special projects.
• As needed, support with Brand Health research and focus group programs from strategy and goal development to research briefing, questionnaire development, and reporting results
Desired Skills & Experience
• Typically requires a minimum 12 years of related experience with a Bachelor’s degree; or 8 years and a Master’s degree; or a PHD with 5 years experience; or equivalent experience.
• Expertise in driving all aspects of brand and system development (Messaging, Voice and Visual/Creative) across a variety of deliverables and programs.
• Experience working with and directing creative agencies, including crafting project and creative briefs and tracking budgets and project deliverables.
• Hands-on understanding of brand asset management infrastructure and tools, business requirement development, user groups, asset tagging and training.
• Strong written/verbal communication skills, able to communicate and work at an Executive level.
• Self-starter that thrives in a fast paced organization and is comfortable adapting to change.
• Able to think creatively, and juggle multiple deadlines and priorities while driving execution.
• A history of performance excellence across organizations, with a great balance of big-picture strategic thinking and detailed execution.
• A strong track record of leading cross-functional initiatives and maintaining highly collaborative cross-functional relationships at all levels of an organization.
• Experience with, or willingness to learn, Box, Dropbox, Adobe Creative Suite and Adobe Experience Manager a plus.
Send resume to adelina@jobs-n-jobs.com or adelinajohn279@gmail.com
Comments