Responsibilities
- Marketing
- Act as day-to-day contact for online advertising investment
- Coordinate calendar of advertising deliverables and ensure that Burford fully leverages the opportunity while also monitoring vendors to check performance and ROI
- Coordinate media planning with manager to confirm campaigns, create and update copy, approve creative and push campaigns live
- Conduct quality assurance checks to ensure that campaigns meet clients’ expectations
- Recommend and implement digital marketing procedures and best practices
- Develop expert knowledge in digital advertising platforms which support digital display, paid search and paid social
- Create reports to monitor campaign performance and feedback results, analyze the outcomes of campaigns to recommend on-going and future optimizations
- Internal communications
- Write and deliver daily company briefing
- Coordinate calendar of internal staff communications efforts
- Ghost write internal staff communications as needed
- Track competitive activity and share internally
- External communications
- Ghost write articles for Burford blog and other thought leadership vehicles
- Coordinate calendar of Burford blog posts, working with internal and external authors to ensure a steady stream of high-quality content
- Attend all PR meetings, providing administrative and communications support to ensure collaboration across global partners and to “connect the dots” with thought leadership and PR efforts
Requirements
- Excellent writing skills and experience with business-to-business writing: application must include writing sample(s)
- Knowledge of Adobe Creative Suite and digital advertising platforms is a plus; strong interest in digital marketing is essential
- 3+ years of experience in a marketing role
- College degree
- Attention to detail
- Driven to succeed, comfortable in an entrepreneurial environment, ambitious team player
- Curiosity and a willingness to develop and continue learning
- Creativity and problem-solving abilities
- Fluency in Microsoft Word, Excel and PowerPoint
Send resume to adelina@jobs-n-jobs.com
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