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Omniture Analyst Job in Wilmington, DE United States

Job Description:
• Ideal candidate will be one whom has proven/solid experience managing web analytics implementations and digital analysis using Adobe Analytics (Site Catalyst) with either a web development or marketing background
• Drive innovation and incremental iterations via data driven insights (storytelling) to refine media and direct response campaign views, evaluating channel contribution, and reporting on key KPI’s.
• Work closely with top management to identify critical business questions and potential areas of opportunity and translate these questions into measurement plans and/or presentable insights (storytelling).
• Solid experience in the area of online visitor intelligence / behavior, tracking/tagging
• Work with IT to rewrite, reorganize existing Adobe Analytics (Site Catalyst) tags
• Develop tracking assessment for various areas of company website
• Document and audit existing tracking on company website
• Identify, manage and maintain, troubleshoot tracking and conversion defects
• Over 3 years of experience as admin of Adobe Analytics (Site Catalyst)
• Hands-on experience with Adobe DTM or equivalent TMS exposure a plus
• Digital Marketing technology experience (i.e. DMP, digital attribution tools) highly desirable
• Adobe Target experience will be a plus
• IBM Tealeaf C/X exposure a plus
• Adobe Certified Expert (ACE) Implementation highly desired

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