About the Role: · Analyze multiple consumer databases available to the Caesars Network to develop and implement strategies that grow the customer base, drive incremental sales & traffic, leveraging CRM, Loyalty, and membership programs. · Manage all aspects of our loyalty programs including database segmentation analysis, whilst looking for opportunities to strategically develop and grow members. · Develop customer strategies in order to improve customer data capture & loyalty/engagement · Extract, analyze and interpret data to enable simple actionable insights. Carry out A/B testing to determine different campaign outcomes and ROI measurement · Manage strategic customer projects in order to deliver them on time and within budget. · Create evaluation criteria for measuring campaigns. · Build & implement a member lifecycle, including planning and executing different customer journeys in regard to the strategic target for each of the segments defined. · Support marketing obje
Got ready for your next job anywhere in the world. You have reached right place...