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Search Analyst Job in Slough, United Kingdom

As Search Anlyst, your key focus will be to support the Search/Content Manager to drive cost-effective, qualified traffic to RB-branded category landing pages, flagship stores and product detail pages on Amazon and our partner sites.
Responsibilities:
Execute a best in class search programme across Amazon (AMS)
  • Responsible for loading & updating Amazon AMS system to deliver execution in line with business priorities (Power SKUs, NPD etc)  
  • Build & Create a test and learn programme to drive performance
  • Work with NAMs & brand team to align activation with core business priorities
  • Maximise NPD execution
Support execution of Amazon Media campaigns & plan
  • Work with teams to develop content as per brand/business requirements
  • Brief requirements to Amazon teams & ensure all loaded as per requirements
  • Build & Create a test and learn programme to drive performance
  • Maximise NPD execution
  • Process Optimisation to drive/develop/improve business engagement on Amazon (AMG/AMS/OLV)
  • Creation of updated process maps to ensure full plan has 360 team engagement & involvement  

Data analytics & Reporting:
  • Expert on key tools and systems to measure performance (e.g.) ABVP, KENSHOO & ARA PREMIUM
  • Support and be main point of contact for Global EBU team in creation of global dashboards
  • Share monthly/weekly reporting to senior stakeholders on core KPI’s
  • Supply insight led recommendation to deliver improved performance

 Feed into the ongoing ‘One Search’ programme
  • Support and provide recommendations on relevant Keywords & search terms per brand and category
  •  Collate and update data on key search metrics across platforms to drive business decisions
  •  Support B&C’s team with insights to drive performance
Competitor analysis & review:
  • Understand & review competitor activity and impact on performance > replicate/optimise when applicable
  • Gather RB cross border learnings and seek to apply to UK

E-commerce expertise:
  • Build up broader e-commerce knowledge to become champion for channel
  • Support analysts & graduates in other accounts on drivers and business critical factors to win in e-commerce
Skills and Competencies:
  • Competent with excel and basic formulae (e.g. Pivot tables & V-lookup)
  • Passion for e-commerce & regular user in day to day life
  • Acquainted in metrics used to measure online performance media, such as impressions, impression share, clicks, cost-per-click, conversions, cost-per-conversion, sales and ROAS
  • Experience in having planned, bought and managed sales-driving online biddable media, such as search, PPC, paid social or retargeting would be ideal
  • Interest in & knowledge of our brand and products
  • A track-record of delivering actionable, data-led recommendations which have resulted in improvement and change.
  •  Excellent presentation skills, including the ability to communicate technical terms clearly
  • Confident interaction at all levels within RB and customer organizations
  • Good team player
  • Good interpersonal and time management skills
  • Adaptable and willing to learn
  • Highly curious about online
  • Initiative-taker
  • Resilient
Send resume to soor@jobs-n-jobs.com
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