The Area Sales Manager is directly responsible for leading the performance, profitability, optimization and development of the external boutique and POS network across Middle East, India, Turkey and Africa in line with the Maison’s global strategy.
He/She is the warrant of the achievement of the business targets on his/her network by ensuring an exceptional client experience and operational excellence.
He is an Ambassador for the brand and establishes a strong and long term partnership with retailers and local sales teams while providing a continuous support and highest level of service to the accounts under his management.
Recommended time spent within Boutiques / travelling : 50% minimum
Key Responsibilities
Key Responsibility Number 1: Network Performance:
- Define together with the Commercial Director the annual and medium term strategy on your network and actively participate to the Business Plan process.
- Forecast accurately annual, quarterly and monthly revenue streams
- Monitor each individual client’s account / market under responsibility ; and ensure monthly turnover is achieved ( product allocation, replenishment)
- Make regular benchmark with competition to control your market share in your area and per boutique and define business opportunities.
- Monitor products launches, events, pricing
- Fix and monitor sales targets and KPI’s (defined by the brand) for each and every boutique yearly, by month and by products lines.
- Implement Retail guidelines and tools defined by HQ in all your boutiques.
- Develop annual action plans with Marketing, CRM and Training departemnts to support the strategy and objectives and implement them in your network.
- Define High Jewellery action plans including participation to international events.
- Ensure a proper follow-up and reporting through Booster of the retail network results (sales, KPI’s, follow up, missed sales) and propose corrective actions.
- Behave as an Ambassador of the Brand.
- Handle with the highest professionalism all customer service and client issues in your zone and involve HQ if needed.
- Define CRM objectives with Regional CRM Manager
- Organize and control of CRM activities within the boutiques.
- Make sure every boutique has a proper data capture and follow up system for clients, prospects, CS and reservations.
- Control of the quality of the data base.
- Visit boutiques every month in order to control all the business aspects and check application of all guidelines (boutique check list fixed by HQ and by Richemont.
- Coordinate with Retail Department the Mystery shopping operations and make follow up action plans.
- Coordinate with local brand departments for all the merchandising, training, advertising and PR initiatives related to the development of each boutique and retail activity.
Key Responsibility Number 4: Sales & Account management
- Make sure each Boutique has proper assortments and stock and set up corrective actions.
- Implement action plan to increase the network sell-out
- Control visual merchandising implementation in coordination with the Trade Controller/merchandiser
- Assess business opportunities, expansion plans (opening and closing of point of sales), new retail projects in all markets.
- Collection and past due follow up : In coordination with finance department, contribute to the timely collection of customer’s outstanding payments
- Monitor and comply with customer’s credit limits.
- Responsible for annual sales forecast for each market, in coordination with the Supply-Chain / Marketing department
- Validate and allocate the products / quotas in coordination with Head of Operations
- For each market, follow-up the sell-out trends regularly in coordination with Supply Chain Planner. Responsible for Booster effective implementation.
- Discuss and agree with Marketing Director the marketing and communication yearly plan per market ( Coop budget , event, local action to boost sell-out )
- Identification and reporting of any event opportunities, as well as local communication needs towards Piaget Middle East Marketing & communication team
- In coordination with all departments: Prepare and participate to the trade shows (Bahrain, Qatar.) and expos: (Pre W&W, W&W).
- Establish the yearly training plan in coordination with Regional Trainer
- Organize and perform training sessions in order to enhance knowledge of local staffs on the brand and products
- Coach Boutique Managers and sales staff on the job through role plays and sales debriefings
Send resume to adelina@jobs-n-jobs.com
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