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Loyalty Marketing Manager Job at Caesars Palace Dubai, United Arab Emirates

About the Role:


· Analyze multiple consumer databases available to the Caesars Network to develop and implement strategies that grow the customer base, drive incremental sales & traffic, leveraging CRM, Loyalty, and membership programs.

· Manage all aspects of our loyalty programs including database segmentation analysis, whilst looking for opportunities to strategically develop and grow members.

· Develop customer strategies in order to improve customer data capture & loyalty/engagement

· Extract, analyze and interpret data to enable simple actionable insights. Carry out A/B testing to determine different campaign outcomes and ROI measurement

· Manage strategic customer projects in order to deliver them on time and within budget.

· Create evaluation criteria for measuring campaigns.

· Build & implement a member lifecycle, including planning and executing different customer journeys in regard to the strategic target for each of the segments defined.

· Support marketing objectives and implement targeted campaigns across multiple channels (email / social media) to create a consistent brand experience across all channels.

· Stay updated on CRM and customer loyalty best practices.


About the Person:


Applicants must have at least 3-4 years of relevant experience at a reputed establishment in the luxury, lifestyle, tourism or hospitality sectors.


Send resume to tehreem@jobs-n-jobs.com

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